Disney+ is on a meteoric rise. With exciting television series like WandaVision and The Falcon and the Winter Soldier taking the world by storm, as well as blockbuster films like Mulan and Raya and the Last Dragon breaking cultural barriers, the family-friendly streaming platform has been seeing more and more new subscribers signing up for its services by the day.
In fact, according to industry reports, Disney+ reached a milestone of 100 million subscribers just this month alone. Perhaps that is the reason why the company has decided to increase its subscription prices for the first time—it would be difficult for anyone in its position not to capitalize on this new wave of incoming traffic.
Disney+ will now raise its basic plan price to $7.99 per month from $6.99 per month starting on Friday, March 26. Those who currently have the Disney Bundle, which comes with Disney+, ESPN+, and Hulu, will also have to pay a dollar more, with prices increasing to $13.99 per month from $12.99 per month. Additionally, the one-year membership will be raised to $79.99 per year from $69.99 per year.
For fans of the Marvel franchise, the price hike may still be worth it. The Marvel Cinematic Universe is entering the bulk of its Phase 4 of development, which means several highly-anticipated works will be headed to the streamer in the next few months. These include television shows like Loki, Ms. Marvel, Hawkeye, Moon Knight, and She-Hulk. Also, according to recent announcements, the long-awaited Black Widow solo film will debut on Disney+ in addition to a theatrical release.
Those interested in catching these titles should sign up for Disney+ now before prices increase on Friday. At the rate it's going, the streamer could very well revisit its subscription prices again in no time, so now is the only chance for viewers to remotely save.