March 5, 2025 | Ella Mason

A Yale Economist Gives Advice On Which Finance Tips Are Good—And Which You Should Skip


Finance Tips From A Yale Economist

When it comes to money, everyone has an opinion, but who should you trust? Yale economist James Choi analyzed 50 of the most popular personal finance books to see how their advice stacks up against real economic theory.

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The Truth About Popular Money Advice

Many financial gurus preach simple and concise formulas for wealth, but do they actually work? Choi’s research reveals where personal finance books align with economic principles—and where they might be leading you astray.

James Choi Yale explores happiness, success and meaning of liveHappy All the Time? James Choi at National University of Singapore, The Veritas Forum

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Thinkfluencers Vs Economists

Choi’s study, Popular Personal Financial Advice versus the Professors, reveals a battle between mainstream financial gurus and academic economists. The question is: Who offers the best advice?

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A Behavioral Economist’s Perspective

Unlike traditional economists who assume people are hyper-rational, behavioral economists like Choi acknowledge human quirks. His study seeks to find simple and practical financial strategies that work in the real world.

Portrait Screenshot of Prof. James Choi of Yale universityProf. James Choi on the Power of Defaults, Yale School of Management

Is Popular Advice More Effective?

While academic models focus on maximizing financial well-being, finance influencers cater to realistic human behavior. Their advice may sometimes be more useful, even if it’s not theoretically optimal.

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Should You Save Or Spend More Now?

Economists suggest that young professionals with strong earning potential should save less and spend more early on. This approach, called “consumption smoothing,” ensures a balanced lifestyle over time.

Female hands hold a pink piggy bank and puts a coin thereNana_studio, Adobe Stock

The Traditional Advice: Save Early And Always

Most personal finance books insist on saving a consistent percentage of income at all ages. This method relies on the power of compound interest to build long-term wealth.

Photo of Woman with money, papers and calculator at homeSyda Productions, Adobe Stock

The Power Of Compound Interest

Thinkfluencers stress that early savings grow exponentially. Thanks to the magic of compound interest, the money you set aside early has more time to multiply, allowing your wealth to build effortlessly. The effort of a small investment in your 20s can multiply significantly by the time you retire. 

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Discipline Matters More Than Theory

Economists admit that saving habits aren’t just about math. If strict savings rules help people develop discipline, they may be valuable, even if they don’t fit economic models perfectly.

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Choi’s View On Saving Strategies

Choi remains undecided on whether saving aggressively early is ideal. While future income may be higher, learning financial discipline at a young age has its benefits.

Prof. James Choi dipped into some popular books on the topicPersonal Finance: Popular Authors vs Economists James Choi, Yale Insights

How Should You Approach Budgeting?

Economic theory treats money as completely interchangeable. Traditional models say it doesn’t matter how you label your savings, and that every dollar is the same.

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The Psychology Of Mental Accounting

People tend to separate their money into categories, such as vacation funds or emergency savings. Behavioral economists call this “mental accounting,” and while it’s not strictly logical, it can be helpful.

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Finance Books Recommend Labeling Money

17 of the 50 finance books Choi analyzed highly recommend mental accounting. While economists may scoff, labeling money can make budgeting easier and help people achieve financial goals.

Serious, business man and thinking on computer in officeAllistair, Adobe Stock

The Danger Of Being “House Rich, Cash Poor”

Both economists and finance experts agree that overextending on a house is a bad idea. Owning an expensive home while struggling to cover daily expenses can lead to financial stress.

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Investing: Should You Go All-In On Stocks?

Experts agree that young investors should have more stocks than bonds. Stocks typically offer higher returns, but they also carry greater risk.

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The Risk Of Stock Market Assumptions

Many finance books claim that stocks always go up over time. Choi warns that this is not guaranteed, as Japan’s stock market still hasn’t recovered from 1989 levels.

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The Rule Of 100 Minus Your Age

A common investment rule is subtracting your age from 100 to determine stock allocation. If you’re 30, you should have 70% in stocks and 30% in bonds.

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Why Economists Agree But Differ On Reasoning

Economists suggest reducing stock exposure as you age, not because of market trends, but  because your human capital, your ability to earn, is declining. Younger investors can recover from downturns, while retirees need capital preservation. Shifting to safer assets like bonds helps protect savings and ensure financial stability in retirement.

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The Role of Human Capital In Investing

When you’re young, your future earnings provide a financial safety net. As you get older and closer to retirement, you need a safer investment strategy.

Woman working alone with stock market using laptopAlex from the Rock, Adobe Stock

Should You Chase Dividend Stocks?

Some finance books encourage buying dividend-paying stocks for passive income. However, economists argue that dividends are irrelevant and even tax-disadvantaged.

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Economists Prefer Selling Shares Over Dividends

Economists suggest selling stocks when you need money instead of relying on dividends. This approach gives investors more control over their cash flow.

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Should You Invest In Foreign Stocks?

Economic theory stresses diversification, including investing internationally. Holding stocks from multiple countries reduces overall portfolio risk.

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The “Home Bias” Investment Mistake

People tend to invest heavily in their own country’s stock market, a phenomenon called “home bias”. Finance influencers reinforce this trend despite its flaws.

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Why You Should Think Globally

Choi questions whether avoiding foreign investments makes sense. A diversified international portfolio reduces risk by spreading investments across different economies.

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Passive Investing Vs Active Management

Both economists and finance gurus agree that passive index funds outperform actively managed funds over time. With lower fees, broad diversification, and steady long-term growth, index funds minimize risk while capturing market gains, making them a reliable investment choice for wealth building.

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The Costly Myth Of Active Fund Management

Actively managed funds charge high fees and rarely beat the market. Index funds provide a more reliable and cost-effective investment strategy.

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Should You Follow Popular Finance Advice?

While some advice in finance books aligns with economic theory, other recommendations provide an alternative. This prioritizes behavioral strategies over pure logic.

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The Best Advice Is the One You’ll Follow

Choi acknowledges that what works in theory doesn’t always work in real life. The best financial plan is one that you can stick with long-term.

Man reviewing utility bills at home with laptop and documentsolga_demina, Adobe Stock

Financial Planning Is Like Dieting

Choi compares finance to dieting. The most effective plan isn’t necessarily the most optimized one, but the one that fits your lifestyle and habits.

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Avoid Extreme Frugality

While saving is essential, depriving yourself too much in your 20s and 30s can lead to unnecessary sacrifices. A balanced approach is key.

Calculator, financial checklist or couple writing with budget paperworkClearConcept, Adobe Stock

Budgeting Can Be Flexible

Rigid budgeting can be unrealistic. Having an adaptable financial plan allows for unexpected expenses without derailing your savings. Instead of adhering to a strict financial plan that leaves no room for flexibility, adopting an adaptable approach allows you to navigate unforeseen costs without completely derailing your savings goals. 

Mature lady paying bills online checking medical invoices receipts billsinsta_photos, Adobe Stock

Avoid Emotional Investing

Investing decisions should be based on logic, not emotions. Reacting impulsively to market fluctuations can lead to unnecessary losses. Markets naturally experience ups and downs, and reacting impulsively to short-term fluctuations can lead to preventable losses and missed opportunities for long-term growth.

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The Power Of Automation

Setting up automatic transfers to savings and investments ensures consistency and removes the temptation to overspend. By automating the process, you remove the temptation to spend money impulsively, making it easier to prioritize saving without having to think about it constantly.

Entrepreneur working with laptop and files on clipboard to plan business strategyDC Studio, Adobe Stock

Think Long-Term, Not Short-Term

Both economists and finance experts stress the importance of long-term thinking. Avoid chasing quick gains or making rash decisions. While the allure of quick gains can be tempting, impulsive moves often lead to unnecessary risks and potential losses.

Portrait of financial analyst examining report and working on new strategiesMoon Safari, Adobe Stock

Reduce High-Interest Debt First

Paying off high-interest debt, such as credit cards, should be a priority. Carrying high-interest balances negates investment gains. Interest rates on credit cards and other high-interest loans often far exceed the average returns from investments, meaning that any gains you make in the market can be easily wiped out by the accumulating debt. 

Senior woman, budget planning and health insurance checklistTamani Chithambo, Adobe Stock

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A Healthy Financial Mindset

Money management isn’t just about numbers—it’s about creating habits that lead to long-term financial stability. It involves making informed decisions, setting realistic goals, and cultivating discipline in spending, saving, and investing. 

Positive middle-aged woman work remotely at home, check billsfizkes, Adobe Stock

Choi’s Final Takeaway

Both economic theory and popular finance advice have merit. The best strategy depends on individual habits, discipline, and personal financial goals. When you have the ability to understand both perspectives and apply them in a way that suits your lifestyle, you can create a financial plan that is both sustainable and effective in building long-term wealth.

Young man using calculator and laptop computer, sitting at kitchenProstock-studio, Adobe Stock

Smart Finance Is About Balance

The best financial plan blends logical strategies with practical habits. By combining economic theory with real-world tactics, you can build a stable and prosperous future.

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Financial Goals Should Be Specific And Measurable

Vague financial goals like "save more money" are hard to achieve. Setting clear, measurable goals, such as saving $10,000 in a year, makes progress easier to track.

Man checking financial documents or insurance bills on laptop at homWESTOCK, Adobe Stock

Emergency Funds Provide Peace Of Mind

Having an emergency fund protects you from unexpected expenses like medical bills or car repairs. Without adequate savings, individuals may be forced to rely on high-interest debt, which can create long-term financial strain. Experts recommend saving at least three to six months' worth of living expenses.

Young woman wife work with bills invoices at homefizkes, Adobe Stock

Financial Education Never Stops

The economy, markets, and personal finance strategies evolve over time. Continually learning and adapting your financial plan ensures you stay on the path to long-term success. To stay on track toward long-term financial success, it’s essential to continually learn, reassess, and adapt your financial plan.

Portrait Photo of Woman using calculator and laptop pc at homeProstock-studio, Adobe Stock

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Your Financial Strategy Should Evolve Over Time

What works in your 20s may not be the best approach in your 40s or 60s. Adapting your financial habits as your income, goals, and life circumstances change is key to long-term success.

Portrait Photo of Mature man working on laptop at homeRido, Adobe Stock

The Best Financial Plan Is One You Can Stick To

At the end of the day, the perfect strategy is the one that fits your lifestyle and keeps you on track. Whether you follow economic theory or personal finance gurus, consistency is what truly builds wealth.

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Female person or freelancer with paperwork on computer in financial planRene L, Adobe Stock

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